Molly Bloom’s Irish Pub came to me with the task of rebranding their San Clemente pub. Wanting something unique and unexpected, I put on my Irish hat, settled into a pint of Guinness, and looked to the past for today’s inspiration. The new design combines a bit of edge with some Irish irreverence and a touch of vintage American east coast. I’ve never been to California, but now I have the perfect excuse to stop in for a pint.
MOOD BOARD
MAIN LOGO
GRAPHIC ACCENTS
SECONDARY LOGO
HORIZONTAL LOGO
BRAND EXTENSIONS: BEER
LABELS
CASE
COASTERS
PATTERN
ST. PATRICK DAY POSTER
DELIVERY TRUCK
SIGN & FACADE CONCEPT
DISTRESSED LOOK
T-SHIRT
HISTORICAL IMAGES
WALL ART
MATCHES
POSTERS
WELCOME TILES
Credits: Paul Fenn: Copywriting.