Gibson’s Cleaners

Gibson’s Cleaners approached Richard Marazzi Design to redevelop their families heritage brand. We were asked to retain their mascot “Gibby” and keep blue as their primary colour. A redesign of their mascot was developed along with a more sophisticated colour palette and streamlined brand identity.

OLD LOGO

Project OLD LOGO  by Richard Marazzi

LOGO

Project LOGO  by Richard Marazzi

TAG-LINE

Project TAG-LINE  by Richard Marazzi

HORIZONTAL LOGO

Project HORIZONTAL LOGO by Richard Marazzi

COLOUR PALETTE

Project COLOUR PALETTE  by Richard Marazzi

MASCOT EXPLORATION

Project MASCOT EXPLORATION  by Richard Marazzi

MASCOT

Project MASCOT  by Richard Marazzi

GREEN INITIATIVE

Project GREEN INITIATIVE  by Richard Marazzi

FLEET

Project FLEET  by Richard Marazzi

SIGNAGE

Project SIGNAGE  by Richard Marazzi

HANGERS

Project HANGERS  by Richard Marazzi

BUSINESS CARD

Project BUSINESS CARD  by Richard Marazzi

CURB-SIDE APE

Project CURB-SIDE APE  by Richard Marazzi

Credits: Paul Fenn: Advertising Copy Writing.  Bahar Nasirzadeh: Illustrations.