Gibson’s Cleaners approached Richard Marazzi Design to redevelop their families heritage brand. We were asked to retain their mascot “Gibby” and keep blue as their primary colour. A redesign of their mascot was developed along with a more sophisticated colour palette and streamlined brand identity.
OLD LOGO
LOGO
TAG-LINE
HORIZONTAL LOGO
COLOUR PALETTE
MASCOT EXPLORATION
MASCOT
GREEN INITIATIVE
FLEET
SIGNAGE
HANGERS
BUSINESS CARD
CURB-SIDE APE
Credits: Paul Fenn: Advertising Copy Writing. Bahar Nasirzadeh: Illustrations.