Gibson’s Cleaners approached Richard Marazzi Design to redevelop their families heritage brand. We were asked to retain their mascot “Gibby” and keep blue as their primary colour. A redesign of their mascot was developed along with a more sophisticated colour palette and streamlined brand identity.
OLD LOGO

LOGO

TAG-LINE

HORIZONTAL LOGO

COLOUR PALETTE

MASCOT EXPLORATION

MASCOT

GREEN INITIATIVE

FLEET

SIGNAGE

HANGERS

BUSINESS CARD

CURB-SIDE APE

Credits: Paul Fenn: Advertising Copy Writing. Bahar Nasirzadeh: Illustrations.