CCS

Catholic Crosscultural Services provides high quality settlement supports for newcomers to Canada. They approach RMD for a new branding system and annual report design. Their name was proving a challenge in acquiring new customers, as it wrongly implied a religious preference. Also, their icon–a globe–didn’t stand out amongst their competition. RMD recommended reducing their name to an acronym, and abstracting the globe icon into a clean monogram. Combined with a calm and welcoming colour palette and fresh imagery, the new brand communicated the bright, optimistic start that CCS brings to new Canadians.

Project  by Richard Marazzi

BEFORE AFTER

Project BEFORE AFTER by Richard Marazzi

ICON STUDIES

Project ICON STUDIES by Richard Marazzi

COLOUR PALETTE AND STUDY (NEW BEGINNINGS)

Project COLOUR PALETTE AND STUDY (NEW BEGINNINGS) by Richard Marazzi

FINAL LOGO

Project FINAL LOGO by Richard Marazzi

ICON CONSTRUCTION

Project ICON CONSTRUCTION by Richard Marazzi

LOGO VERSIONS

Project LOGO VERSIONS by Richard Marazzi

SIGNAGE

Project SIGNAGE by Richard Marazzi

IPAD WELCOME

Project IPAD WELCOME  by Richard Marazzi

BRANDED GEAR

Project BRANDED GEAR by Richard Marazzi

T-SHIRT

Project T-SHIRT by Richard Marazzi

ANNUAL REPORT

Project ANNUAL REPORT by Richard Marazzi

Credits: Ognjen Topic and Richard Marazzi: Icon studies.