Molly Bloom’s Irish Pub came to me with the task of rebranding their San Clemente pub. Wanting something unique and unexpected, I put on my Irish hat, settled into a pint of Guinness, and looked to the past for today’s inspiration. The new design combines a bit of edge with some Irish irreverence and a touch of vintage American east coast. I’ve never been to California, but now I have the perfect excuse to stop in for a pint.
BRAND EXTENSIONS: BEER
ST. PATRICK DAY POSTER
SIGN & FACADE CONCEPT
Credits: Paul Fenn: Copywriting.