Molly Bloom’s Irish Pub

Molly Bloom’s Irish Pub came to me with the task of rebranding their San Clemente pub. Wanting something unique and unexpected, I put on my Irish hat, settled into a pint of Guinness, and looked to the past for today’s inspiration. The new design combines a bit of edge with some Irish irreverence and a touch of vintage American east coast. I’ve never been to California, but now I have the perfect excuse to stop in for a pint.

MOOD BOARD

Molly Bloom’s Irish Pub by Richard Marazzi - MOOD BOARD

MAIN LOGO

Molly Bloom’s Irish Pub by Richard Marazzi - MAIN LOGO

GRAPHIC ACCENTS

Molly Bloom’s Irish Pub by Richard Marazzi - GRAPHIC ACCENTS

SECONDARY LOGO

Molly Bloom’s Irish Pub by Richard Marazzi - SECONDARY LOGO

HORIZONTAL LOGO

Molly Bloom’s Irish Pub by Richard Marazzi - HORIZONTAL LOGO

BRAND EXTENSIONS: BEER

Molly Bloom’s Irish Pub by Richard Marazzi - BRAND EXTENSIONS: BEER

LABELS

Molly Bloom’s Irish Pub by Richard Marazzi - LABELS

CASE

Molly Bloom’s Irish Pub by Richard Marazzi - CASE

Molly Bloom’s Irish Pub by Richard Marazzi -

COASTERS

Molly Bloom’s Irish Pub by Richard Marazzi - COASTERS

PATTERN

Molly Bloom’s Irish Pub by Richard Marazzi - PATTERN

ST. PATRICK DAY POSTER

Molly Bloom’s Irish Pub by Richard Marazzi - ST. PATRICK DAY POSTER

DELIVERY TRUCK

Molly Bloom’s Irish Pub by Richard Marazzi - DELIVERY TRUCK

SIGN & FACADE CONCEPT

Molly Bloom’s Irish Pub by Richard Marazzi - SIGN & FACADE CONCEPT

DISTRESSED LOOK

Molly Bloom’s Irish Pub by Richard Marazzi - DISTRESSED LOOK

T-SHIRT

Molly Bloom’s Irish Pub by Richard Marazzi - T-SHIRT

HISTORICAL IMAGES

Molly Bloom’s Irish Pub by Richard Marazzi - HISTORICAL IMAGES

WALL ART

Molly Bloom’s Irish Pub by Richard Marazzi - WALL ART

Molly Bloom’s Irish Pub by Richard Marazzi -

Molly Bloom’s Irish Pub by Richard Marazzi -

Molly Bloom’s Irish Pub by Richard Marazzi -

Molly Bloom’s Irish Pub by Richard Marazzi -

Molly Bloom’s Irish Pub by Richard Marazzi -

MATCHES

Molly Bloom’s Irish Pub by Richard Marazzi - MATCHES

POSTERS

Molly Bloom’s Irish Pub by Richard Marazzi - POSTERS

Molly Bloom’s Irish Pub by Richard Marazzi -

WELCOME TILES

Molly Bloom’s Irish Pub by Richard Marazzi - WELCOME TILES

Credits: Paul Fenn: Copywriting.