Gibson’s Cleaners

Gibson’s Cleaners approached Richard Marazzi Design to redevelop their families heritage brand. We were asked to retain their mascot “Gibby” and keep blue as their primary colour. A redesign of their mascot was developed along with a more sophisticated colour palette and streamlined brand identity.

OLD LOGO

Gibson’s Cleaners by Richard Marazzi - OLD LOGO

LOGO

Gibson’s Cleaners by Richard Marazzi - LOGO

TAG-LINE

Gibson’s Cleaners by Richard Marazzi - TAG-LINE

HORIZONTAL LOGO

Gibson’s Cleaners by Richard Marazzi - HORIZONTAL LOGO

COLOUR PALETTE

Gibson’s Cleaners by Richard Marazzi - COLOUR PALETTE

MASCOT EXPLORATION

Gibson’s Cleaners by Richard Marazzi - MASCOT EXPLORATION

MASCOT

Gibson’s Cleaners by Richard Marazzi - MASCOT

GREEN INITIATIVE

Gibson’s Cleaners by Richard Marazzi - GREEN INITIATIVE

FLEET

Gibson’s Cleaners by Richard Marazzi - FLEET

SIGNAGE

Gibson’s Cleaners by Richard Marazzi - SIGNAGE

HANGERS

Gibson’s Cleaners by Richard Marazzi - HANGERS

BUSINESS CARD

Gibson’s Cleaners by Richard Marazzi - BUSINESS CARD

CURB-SIDE APE

Gibson’s Cleaners by Richard Marazzi - CURB-SIDE APE

Credits: Paul Fenn: Advertising Copy Writing. Bahar Nasirzadeh: Illustrations.