CCS

Catholic Crosscultural Services provides high quality settlement supports for newcomers to Canada. They approach RMD for a new branding system and annual report design. Their name was proving a challenge in acquiring new customers, as it wrongly implied a religious preference. Also, their icon–a globe–didn’t stand out amongst their competition. RMD recommended reducing their name to an acronym, and abstracting the globe icon into a clean monogram. Combined with a calm and welcoming colour palette and fresh imagery, the new brand communicated the bright, optimistic start that CCS brings to new Canadians.

CCS by Richard Marazzi -

BEFORE AFTER

CCS by Richard Marazzi - BEFORE AFTER

ICON STUDIES

CCS by Richard Marazzi - ICON STUDIES

COLOUR PALETTE AND STUDY (NEW BEGINNINGS)

CCS by Richard Marazzi - COLOUR PALETTE AND STUDY (NEW BEGINNINGS)

FINAL LOGO

CCS by Richard Marazzi - FINAL LOGO

ICON CONSTRUCTION

CCS by Richard Marazzi - ICON CONSTRUCTION

LOGO VERSIONS

CCS by Richard Marazzi - LOGO VERSIONS

SIGNAGE

CCS by Richard Marazzi - SIGNAGE

IPAD WELCOME

CCS by Richard Marazzi - IPAD WELCOME

BRANDED GEAR

CCS by Richard Marazzi - BRANDED GEAR

T-SHIRT

CCS by Richard Marazzi - T-SHIRT

ANNUAL REPORT

CCS by Richard Marazzi - ANNUAL REPORT

Credits: Ognjen Topic and Richard Marazzi: Icon studies.