Table Wine arose from a challenge presented by Malivoire Winery to create a brand image and
positioning for a new dry white wine that would appeal to young, urbane consumers. We commissioned Martin Bregman Illustration for the table illustrations used on the packaging, advertising and promotional materials. We developed the tag-line ‘It’s got legs’, positioned on the label top. We developed a launch campaign using eye-pulling magazine print ads, along with a Facebook promotion offering Table Wine t-shirts and other swag to consumers.
LABEL AND DEVELOPMENT