Table Wine

Table Wine arose from a challenge presented by Malivoire Winery to create a brand image and
positioning for a new dry white wine that would appeal to young, urbane consumers. We commissioned Martin Bregman Illustration for the table illustrations used on the packaging, advertising and promotional materials. We developed the tag-line ‘It’s got legs’, positioned on the label top. We developed a launch campaign using eye-pulling magazine print ads, along with a Facebook promotion offering Table Wine t-shirts and other swag to consumers.

LABEL

Project LABEL  by Richard Marazzi

LOGO

Project LOGO  by Richard Marazzi

ILLUSTRATION

Project ILLUSTRATION  by Richard Marazzi

LABEL AND DEVELOPMENT

Project LABEL AND DEVELOPMENT  by Richard Marazzi

COASTERS

Project COASTERS  by Richard Marazzi

CAPS

Project CAPS  by Richard Marazzi

BOTTLES

Project BOTTLES  by Richard Marazzi

BUTTONS

Project BUTTONS  by Richard Marazzi

WEBSITE PROMOTION

Project WEBSITE PROMOTION  by Richard Marazzi

FACEBOOK PROMOTION

Project FACEBOOK PROMOTION  by Richard Marazzi

ADVERTISING

Project ADVERTISING  by Richard Marazzi

SCREEN PRINTING

Project SCREEN PRINTING  by Richard Marazzi

T-SHIRTS

Project T-SHIRTS  by Richard Marazzi

Credits: Paul Fenn: Advertising Copy Writing.  Martin Bregman: Illustrations.