Table Wine

Table Wine arose from a challenge presented by Malivoire Winery to create a brand image and
positioning for a new dry white wine that would appeal to young, urbane consumers. We commissioned Martin Bregman Illustration for the table illustrations used on the packaging, advertising and promotional materials. We developed the tag-line ‘It’s got legs’, positioned on the label top. We developed a launch campaign using eye-pulling magazine print ads, along with a Facebook promotion offering Table Wine t-shirts and other swag to consumers.

LABEL

Table Wine by Richard Marazzi - LABEL

LOGO

Table Wine by Richard Marazzi - LOGO

ILLUSTRATION

Table Wine by Richard Marazzi - ILLUSTRATION

LABEL AND DEVELOPMENT

Table Wine by Richard Marazzi - LABEL AND DEVELOPMENT

COASTERS

Table Wine by Richard Marazzi - COASTERS

CAPS

Table Wine by Richard Marazzi - CAPS

BOTTLES

Table Wine by Richard Marazzi - BOTTLES

BUTTONS

Table Wine by Richard Marazzi - BUTTONS

WEBSITE PROMOTION

Table Wine by Richard Marazzi - WEBSITE PROMOTION

FACEBOOK PROMOTION

Table Wine by Richard Marazzi - FACEBOOK PROMOTION

ADVERTISING

Table Wine by Richard Marazzi - ADVERTISING

SCREEN PRINTING

Table Wine by Richard Marazzi - SCREEN PRINTING

T-SHIRTS

Table Wine by Richard Marazzi - T-SHIRTS

Credits: Paul Fenn: Advertising Copy Writing. Martin Bregman: Illustrations.